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Ann Apps and Ross MacIntyre describe the OpenURL Framework, both the original 'de facto' standard version 0.1, and the NISO standard Z39.88-2004, 'The OpenURL Framework for Context-Sensitive Services'. Various emerging novel uses of the OpenURL Framework are described. Evaluation studies indicate positive reader appreciation of OpenURL technology providing direct access to discovered articles. (Proceedings ELPUB2005 : The Ninth ICCC International Conference on Electronic Publishing.)
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